Charlotte Hunter

I created the full visual identity and digital presence for Charlotte Hunter, a nutritional therapist specialising in women’s hormonal health. This included building her brand from the ground up — crafting a refined, feminine-yet-clinical brand identity, designing her full website experience across desktop and mobile, and producing all her lead magnet materials, workbooks and educational presentations. I focused on creating a calm, trustworthy and aspirational aesthetic that reflects Charlotte’s expertise while making sensitive topics feel approachable.