Clove & Crumble

Clove & Crumble is a duo inspired by home baking, wild foraging, and clean living — a celebration of life’s quiet, wholesome rituals. The brief was to create a brand identity and website that felt like stepping into a still Sunday morning: warm, grounded, and beautifully unhurried.

The visual concept centred around the idea of savouring the sublime. We built a design language that balances rustic simplicity with refined details — classic serif typography softened by organic curves, earthy tones drawn from nature, and textures that evoke linen, flour, and woodgrain.

BRAND IDENTITY | CUSTOM WEBSITE DESIGN | CUSTOM ILLUSTRATIONS

The Concept

The website was designed as a sensory experience — part storytelling, part recipe journal. Each scroll guides the viewer through a calm, tactile world of bread loaves, ceramics, and countryside scenes. Gentle motion and generous whitespace let the photography breathe, while thoughtful copy encourages visitors to slow down and explore.

To enrich the visual story, I illustrated a set of bespoke drawings — apples, mushrooms, foraging baskets — echoing the brand’s handmade ethos. These hand-drawn elements weave through the site and printed materials, creating a sense of continuity and charm.

Together, the brand identity, website, and illustrations form a seamless narrative — one that feels authentic, nostalgic, and quietly luxurious. It captures what Clove & Crumble stands for: finding beauty in the everyday and warmth in every crumb.