The Do List

The Do List is a London-based salon known for its effortless sophistication and expert craftsmanship. Established in 2005, it’s become a go-to space for professionals seeking precision, style, and a touch of understated luxury.

The rebrand focused on capturing that balance — confident yet refined, timeless yet current. Inspired by fashion editorials and the quiet strength of monochrome photography, the new identity embodies elegance with an edge.

BRAND IDENTITY | PRINT COLLATERAL

The Concept

To translate the brand beyond the screen, I designed a suite of print materials — business cards, appointment cards, and service menus — that reflect the salon’s attention to detail and commitment to quality.

Each piece features refined typography, generous spacing, and tactile paper stocks that mirror the salon’s atmosphere: calm, confident, and beautifully composed. Subtle variations between glossy blacks and soft greys create a sense of depth without overstatement.

Every element works together to create an identity that feels instantly recognisable — elegant, minimal, and built to last.